FAQ
Straight answers about fit, budget, timing, ownership, lead quality, and what happens after launch.
The questions we would rather answer before you become a client.
The rest is detail.
The first lead can arrive quickly. Useful optimization takes longer.
Fast response and honest feedback are part of the result.
Spend, ownership, reporting, and next steps should never feel mysterious.
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01 / Fit & budget
Start with the economics and the backend. The media only works when the business around it can support it.
We build and manage Google Ads campaigns for real estate investors. That covers campaign strategy and management, landing pages, conversion tracking, call tracking, CRM integrations, lead-quality analysis, and ongoing optimization. We also run Meta (Facebook and Instagram) ads built to work alongside Google. Our goal isn't just more leads. It's motivated seller opportunities that turn into profitable deals.
Wholesalers and house flippers doing $500K+ a year who buy single-family houses. They're in markets big enough to support paid search, and they can respond to most inbound leads within minutes. If your acquisitions and dispositions process isn't in place yet, or you need marketing to rescue the business, PPC isn't the right next step. We're built for growth, not rescue.
No. We look at your market, deal economics, available runway, and how your team handles inbound leads. If the economics or backend aren't ready, we'd rather say so before you spend.
Google Ads is an auction. In your market you're bidding against other investors for the same motivated sellers, and what they can afford to pay is set by what a deal is worth to them. That's why we judge a campaign by contracts and return, not by cost per lead alone.
There's no one-size-fits-all number. Lead volume depends on your market, competition, budget, and search demand. How many of those leads become deals also depends on your acquisitions process, speed to lead, follow-up, offers, and buy box. That's why we look past cost per lead to qualified opportunities, contracts, closed deals, and ROI.
Yes. We don't generate a lead and then hand it to several clients. Your ads send homeowners to your own landing pages, and they contact your business directly by phone or form.
With pay-per-lead services, you're buying leads another company generated, and those leads may be sold to several investors. With PPC, homeowners search on Google, find your company, visit your landing page, and contact you directly. You also own the campaign, the data, and the marketing assets behind it.
Both. Our published case studies include fix-and-flip investors in New Jersey and Southeast Wisconsin, a flipper and wholesaler in Memphis, and wholesalers in Florida and Kansas.
02 / Getting live
Most campaigns take about two weeks to build once we have everything we need from you. During onboarding we gather details about your target markets, branding, website, CRM, tracking, and business. Then we build the campaign and landing pages, connect your systems, and review everything with you before launch.
It typically takes around 10 days to get your first leads after launch. From there the campaign keeps improving as it collects data. We treat the first 30 leads as the key optimization period, when we find which keywords, locations, ads, and landing pages produce the best opportunities. The more lead-quality feedback you give us, the faster that goes.
Not automatically. We check whether your current site can convert PPC traffic and whether your CRM can support attribution. If a CRM connection isn't ready, a lead tracker can be the feedback path instead.
Google billing, tracking, target locations, landing-page details, lead notifications, and the lead-feedback path all need to be confirmed. We also need to know who on your side owns inbound follow-up.
03 / Ownership & reporting
Yes. You own the marketing assets we build for you. If you ever stop working with us, you don't have to start your marketing from scratch with another company.
We manage your campaign all month: reviewing search terms, optimizing keywords, adding negative keywords, monitoring locations, adjusting budgets, reviewing ad copy, analyzing lead quality, checking tracking, and improving landing pages when needed. We use your feedback on leads and deals to make better optimization decisions.
Your client portal holds reporting and shared files. Ongoing reviews connect spend and lead volume with lead quality, pipeline, and the decisions we're making next.
Yes. Call recording and tracking, lead attribution, and click fraud protection are part of the service.
04 / Working together
No. We want you to keep working with us because the partnership makes sense for your business, not because a long-term agreement locks you in.
Fast follow-up, reliable phone coverage, and honest lead-quality feedback. Campaign data tells us a conversion happened. Your team tells us whether it was worth pursuing.
Real estate investors. Tim (founder) and Tyler (client strategy) are both investors, backed by our operations and paid search team.
We diagnose the friction: delivery, targeting, tracking, lead pace, qualification patterns, market fit, or follow-up. The goal is a specific next action, not another month of vague reporting.
No. Results vary with your market, ad spend, competition, and sales process. We don't guarantee a number of leads or deals.
Yes. We run Google and Meta ads built to work together, managed by experienced real estate investors.
We’ll look at your market, your numbers, and where you are now, then tell you plainly whether paid search makes sense.
