"I had more success myself than with other PPC agencies."

01

Before us: other agencies, then doing it himself

Charles came to us with plenty of PPC experience. He’d hired other providers, and he’d run Google Ads himself.

“So I actually have way more success than I think I told you running the campaign myself than actually using providers in the past.”

What went wrong with those providers was simple:

“To be honest, the simplest thing is just lack of results.”

“we gave it a shot for three, four, five months and we just weren’t seeing results.”

As the business grew, he wanted to hand the campaign to a team he trusted, so he could put his own time into the parts of the business that drive revenue.

02

Why he picked us

“what stood out for me from the beginning, even before we started working together, it’s like your honesty, you know, your integrity, you know, you were pretty upfront. You weren’t over-promising anything. You were very knowledgeable.”

“You know, we made changes, we made tweaks, we increased budgets, we added and removed certain things. And we continue to improve the campaign as the months went on.”

03

What we did

Measured return county by county, not just campaign-wide.

Charles advertises across most of Florida, and statewide totals can hide areas that spend a lot and close little. We analyzed his lead cost, lead quality, and ROI across dozens of counties and removed the ones that weren’t performing.

Found why his biggest areas weren’t closing.

His three highest-spending areas had the lowest close rate. When we dug into his CRM, we found those areas had a high density of condos and multifamily properties that his team couldn’t wholesale well. They also changed block by block, so they couldn’t be filtered out cleanly. We cut those areas and scaled budget from there.

Cut waste before adding budget.

Every quarter we audit the account: we pause keywords with high cost per lead and low lead quality, add negative keywords, and run remarketing to people who already visited his site.

04

The results

• The first year after working together, he grossed over $1 million in wholesale deals just from our PPC campaign.
• In July–September 2026 the campaign produced 326 leads at $177 per lead and 15 closed contracts, about one closed deal for every 21.7 leads. The quarter before, it took 32.4 leads per closed deal.

“if you’re getting leads in and they’re qualified, then you know it’s a matter of time before that marketing channel starts giving you an ROI.”

05

Watch the full case study

Tim sat down with Charles to talk through how he runs his business and what changed with PPC. At the time of the interview (September 2025), his team had about 19 people and was doing north of 30 deals a month.

Watch on YouTube →

06

What Charles tells other investors

“What we like about it is the, it’s an inbound lead with intent to sell.”